![]() ![]() ![]() I decided a good way to get a handle on Japan’s latest R&B sensation would be to talk to Matsuo Kiyoshi, one of Japan leading experts on the genre, to see how he views the new phenomenon. The tracks he has covered on YouTube suggest a voracious appetite and eclectic tastes, but his own music would probably be categorized as R&B based on its groove. In that sense, he seems to mark the arrival of a new generation in Japanese popular music. These triumphant performances won him further acclaim, helping him to turn a potential disaster into an opportunity.įujii is well on the way to building a successful career on own terms-relying on YouTube, streaming services, Instagram, and Twitter. At the same time, he has strictly limited his appearances on mainstream conventional media like TV and music magazines.Ī tour that was originally planned to coincide with the release of his first album, Help Ever Hurt Never, in June 2020 had to be canceled, but he soon made up for this disappointment by uploading a series of live streams featuring himself playing and talking at the piano. Even since making his official debut, he has continued to release music videos, performance footage, and live streams via YouTube. Since he was just 12, Fujii has posted cover versions of a wide variety of musical genres on his “Fujii Kaze” YouTube channel. Even so, there was something a little different about the way Fujii set about making his debut: he has built his career so far mostly through his presence on YouTube. Today, when subscription services are rapidly becoming the mainstream way of listening to music even in Japan, it is no longer unusual for artists to make their music available in digital form only. He made his debut in November 2019, when his single “Nan-Nan” was released as a digital download. His songs are marked by original, freewheeling, and catchy melodies and unique lyrics, often sung in the dialect of his native Okayama in Fujii’s supple yet sturdy voice and backed by his own skillful piano playing. At just 23, singer-songwriter Fujii Kaze has made a name for himself as one of the brightest prospects in Japanese music. ![]()
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